| With the rapid development of the world economy, nowadays, the economy will no longer exist in the form of separate individuals. Instead, it formed a kind of regional industry chain of economy. Meanwhile the market competition has become very intense. The former model for enterprise management, such as technology innovation, management innovation, lean management, cost advantage will no longer suit the demands of the future development of the enterprise. Only if the company has the business model innovation that it will help the company’s development. Business model will also no longer keeps a concept of the simple noun. With the rapid development of the Internet, Business model had already gradually separated among the managers of the enterprise, and used by them.Hangzhou FH Environmental Science and Technology Co., Ltd, which belongs to the Zhejiang FH New Material Co., Ltd. a wholly owned subsidiary. The company was established in August 2012. The company mainly focus on the Treatment and recovery of the Domestic industrial wastewater, Waste water of the construction of mud and waste gas. It is a High- tech company. With the increasingly high demands of the surrounding environment by domestic and foreign governments and residents, protecting the environment is the urgent problem to be solved by the government and residents. When the company had just established, it was just using the traditional product sales mode, which only takes a response for selling the products to customers, later as gradually in-depth of the business market, the traditional sales mode will no longer meet the customers’ demand.In this paper, we use the commercial model innovation point of view to inquire that commercial model of Hangzhou FH Environmental Science and Technology Co., Ltd., And analyze the existing problems of the company with the methods of the PEST, SWOT, five- forces model and other tools to propose the new direction of the commercial innovation model of Hangzhou FH Environmental Technology Co., Ltd. The commercial innovation model in Hangzhou FH Environmental Science and Technology Co., Ltd. mainly based on the customers value chain, the innovation research involves in the company’s key resources, key process, customer value, profit model and other aspects.Meanwhile make innovation practice in business reengineering, profit model, customer value, ect. The company transforms from a manufacturing company to a technical service company through the adjustment of the company management mode to carry on a sustainable development road for the strategy of the company. |
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