A Research On Western Women’s Fashion Under The Influence Of Post-feminism

The 1980 s saw the development of science and technology in the western society and the "post-industrial society" comes into being. At the same time the social status of women has been improved greatly with the advancement of women’s liberation movement. Women begins to play a crucial role in many fields of life and work. Together with the promotion of women’s social position is the evolution of woman’s fashion.Great changes of western woman’s fashion and body concepts have taken place under the influence of post-feminism theory. The public increasingly focus their attentions on bodies and reduce the role of clothing in appearance fashioning. As far as women’s fashion is concerned they begin to move their attention from fashionable clothes to the fashioning of skins, muscles and bones. Meanwhile, under the impetus of the consumer culture, to obtain the "ideal" shape through all sorts of ways such as cosmetic has been very common in women’s fashion life. Therefore, this paper argues that women’s fashion has been linked closely with body under the control of consumerism in the post-modern society. In the process of pursuing beauty, woman should have a healthy mind and avoid getting involved in the vortex of consumerism and become a victim of postmodern consumer society.This paper analyzes the changes of western women’s fashion from the perspective of post-feminist literary theory, and explores the internal connection between post-feminism and contemporary western women’s fashion. The first chapter mainly introduces the research background, purpose, main content and methodology, as well as related concepts. The second chapter is a detailed illustration of post-feminism, including its theoretical points and important concepts. The third chapter examines the change and characteristics of western women’s fashion under the influence of the post-feminism and endeavors to reveal its remarkable characteristics. The fourth chapter elaborates the postmodern theory’s interpretation of women’s fashion. The fifth chapter gives a summary of contemporary western women’s fashion and the construct of female subject under the influence of the post-feminism.