Research On Preference Design Of Leather Wear Of Female Consumers After 80s

Presently, as leather clothing industry booms and the expansive leather consumer market is relatively mature, with elements like exquisite leather craftsmanship, how to increase the design capability of clothing enterprises in China has become a heated issue. As a result, the research on leather clothing product design develops into a problem of practical significance. However, different enterprises are in different development stage, as some are continuously transforming and upgrading, while some are declining gradually.With the development of society, consumers are being segmented more finely. But analysis on targeted consumers is still in demand for Haining leather city’s enterprise projects, leading to incomplete conjunction of products and consumers’ aesthetics, which is why the design techniques and concepts of designers need changes and seek innovations on design factors like location of targeted consumers, selection of colors, product design and choice of materials for leather clothing. The form beauty’s aesthetic theory of visual arts is put forward in this paper, which is theoretically supported by conducting comparison, unification and the combination of these two methods on three form beauty theories of visual arts.Under the background, this paper firstly states the relative concepts and product features of leather clothing design; secondly it analyses the development history and current design status of leather clothing at home and abroad as well as the design representation, design concepts and style of works in some design cases of leather clothing; based on that, analysis and summary of the form beauty in visual arts of all factors in leather clothing are made. Currently, as the female Post-’80 generation are gradually becoming the main group of social consumption, the design research in this paper is bases on the aesthetic demands of these young consumers, hoping to have more deep and specific design research on leather clothing. According to those women’s life style, consuming behaviors and preference on design, many questionnaire inquiries are carried out; on the basis of the analysis and summary of the questionnaire inquiry, those women are classified into three kinds of representative people. Combining the form beauty theory in visual arts, this paper mainly researches the design methods of all factors in leather clothing and finally works out targeted design plans after validation research during design practice. The design practice matches the visual art form of leather clothing design with those women’s aesthetic demands, unifying the visual art form and consumers’ consciousness. According to those women’s life style, consuming behaviors and preference on design, many questionnaire inquiries are carried out; on the basis of the analysis and summary of the questionnaire inquiry, those women are classified into three kinds of representative people. Combining the form beauty theory in visual arts, this paper mainly researches the design methods of all factors in leather clothing and finally works out targeted design plans after validation research during design practice. The design practice matches the visual art form of leather clothing design with those women’s aesthetic demands, unifying the visual art form and consumers’ consciousness.