The Preliminary Planning Research Of Zhanjiang Park

With the passage of time, the real estate project planning plays an increasinglyimportant role in real estate investment decision-making, it directly decides the successof a project development and sales. In order to achieve the company’s profits,developers need to reach standardized management, scientific investment decisions. Inorder to ensure that every building project is successful, the developer must carefullycarry out pre-planning study, find suitable customer for the investment project, lookfor reliable guarantee funds for investment projects, make the investment project canavoid all kinds of risk.After introducing the related theory of real estate planning, the paper analyses thecurrent development situation of Zhanjiang area real and our country. In order to findsuitable customer by using the STP theory, the author has carried out many analysiswork,such as Porter Five Forces analysis, SWOT analysis and AHP analysis for theZhanjiang park project, and carried on the accurate positioning of the customers,products, image, price, promotion and so on. In order to fully demonstrate feasibility ofthe project, the author made a detailed financial analysis from the investment scale,capital source and the rate of return on investment. After two aspects of argument, Ithink the project is feasible.Project successfully developed in the late, pre-planning studies prove Zhanjiang ParkOne project is reasonable and accurate. Meanwhile, the real estate development processis also described in the project, how much pre-planning has an important role. Throughthis study, not only to follow the development of the park One project has beentheoretical basis, there are some reference to other similar projects.