Research On Planning Of Haihe Indigo Hotel Project

With the continued growth of China’s domestic economy, business, leisure,tourism and other service industries are entering high-speed development period. Inthe background of the Twelfth Five-Year Development Plan that builds the TianjinHaihe Area becoming a landmark in the area of high-end services. In this thesis"Haihe Indigo Hotel " as the object of study, Firstly, Tianjin District’s GDP, tourism,services, consumer markets, and this research project surrounding tourism andentertainment facilities, services, consumption and other external environmentin-depth analysis; then from the hotel product positioning and economic estimatesperspective by taking the project economics, statistics, and marketing theory, the useof SWOT analysis, breakeven analysis, net present value analysis, market sensitivityanalysis tools, combined with rational analysis process and market discipline, throughanalysis and background development objective analysis, regional macroeconomicanalysis, analysis of the hotel market, initially to determine the project ’s overallpositioning and development strategies; Finally, analysis of market power generatedby the project company, the expected return on investment, etc., down to the hotelfeatures brand research and investment strategy research earnings forecasts, estimatesof the financial feasibility of the project; after the addition, the thesis also put intooperation in the operations of the hotel within a year to evaluate the analysis, thisthesis considers the Haihe Indigo Hotel currently exist revenue structure is irrational,the high cost and other issues, targeted these problems, this thesis presents a concreteimprovement measures and recommendations summarize a reference for similarprojects for other research methods.