A Research Of Traditional Visual Elements In Chinese Style Hotel VI Design

The Chinese nation, which has thousands of years of history, is full of yearning for a better life and is always believing in hope. Ancient craftsmen in the arts draw a lot of inspiration from the natural material and social daily life, and then carries on the idea and art treatment process to make it go through an evolution from the figurative realism to embodiment, and then to the abstract. These graphics not only have decorative purposes, but more are symbolic and allegorical expressing the meaning of happiness and peace. With the gradual prosperity of China, building Chinese brand or settling in the Chinese market and combining "Chinese elements" and modern design are undoubtedly the most successful strategy to drive the market and satisfy the customers. The influence of traditional Visual elements towards Chinese-style hotel VI design is increasing and there is tendency that the national characteristics and innovation will bring more competitive power for the hotels. Therefore, a better understanding of the tradition and the connection between traditional links and the visual elements can provide better aspiration for the modern Chinese style hotel VI design. Hotel VI, an important part of the visual communication systems, play an important role in improving the hotel’s own image and culture, so that the hotel brands are well known and recognized by the consumers. VI design occupies a very important position in the hotel brand management and development which cannot be ignored. Therefore, the topic of "traditional visual elements in Chinese style hotel VI design" is quite worth studying and carries economic value. It becomes an extremely important subject to learn how to better design the hotel VI, how to absorb the essence, how to fully use, explore and re-innovate China’s traditional patterns, so that we can better combine it with modern design and apply to the Chinese-style hotel VI design.