Application Of Chinese Traditional Folk Soft Sculpture In The Decoration Design Of Commercial Space

With the advent of the era of brand communication, the speed of product homogeneity have accelerated, the spread of brand image of has attracted a lot of attention gradually. With Commercial space decoration design connected to brand image closely, the successful design will enhance the social influence of the brand, will help improve brand value and brand effectiveness, and will become the main manifestation of the brand’s visual identity. Faced with the impact of international brands, a lot of brands are out of the connotation of brand culture in purse of the new tide, in order to build a commercial space interior design with Chinese characteristics, the application of the traditional soft sculpture art is the first choice.The folk tradition Soft sculpture,which is the cultural heritage of Chinese nation for centuries and the source of modern fiber art, has become a beautiful scene in the private sector.The folk tradition soft sculpture not only find a new way for Chinese traditional culture heritage soft sculpture but also has brought new cultural values and visual challenge in modern commercial space decoration design.According to these, the paper studies the application of soft sculpture folk tradition in the modern way of commercial space and its advertising effect and economic value through analysis, classification and in-depth study. First, the classification and characteristics of traditional folk soft sculpture is explored and the reasons why it can be applied is explored.Secondly, the problems of modern commercial space decoration design and the desire of the Chinese culture is explored. Thirdly, the applications and advertising effects of traditional folk soft sculpture is analyzed in commercial space decoration design. Finally, we discuss the future trends of traditional folk soft sculpture in the business decoration design. this research not only will bring a new development for space soft sculpture culture but will enrich the cultural connotation of the brand image and bring better advertising effectiveness.