The Research Of Old Brand Design Based On The Integrated Innovation Method

Sincethe Creative Industry Workgroup of UK proposed the concept of creative industry, the construction of creative industry in the world has been basically mature. And under the background of the creative industries, the Chinese old brand as bearing the weight of the nostalgic memories of the past generations, at the same time has a long history, profound cultural accumulation and unique technology, are faced with the challenge of innovation. However the existing product development mode of industrialization, although to a certain extent, provided the support of design and development of the old brand, at the same time it still has limitations and constraints. Brand, innovation and development need to keep original good process on the basis of the integration of resources, understand customer needs, continuously creative, use modern development mode, enhance the brand value.Absorption is presented in this paper, on the basis of academic research results at home and abroad, based on integrated product development mode, nostalgia theory analysis and combined with background of creative industry and analyzed from the old brand of cultural fit, complete nostalgia for old brand products attribute feature extraction and induction, analysis of the old brand product is different from other types of unique brand product of nostalgic characteristics and design requirements.Put forward the function of the old brand products is beyond its substance use, and evolved into carrying nostalgia of symbolic imagery meaning of consumption.Then, from the perspectives of the nostalgic old brand product symbol meaning of old brand product design and development characteristics of the system, at the same time reference consumers nostalgia, humanistic value and experience requirements and research achievements in the field of product semantic and so on, combined with the existing old brand development case analysis, find old brand product design and development pattern of elements content. On the basis of theoretical analysis and case study, effectively to old brand elements content in the product development model to make decisions.In high speed Internet developed modern society at the same time, open sharing of information resources, technology, production resources and new Internet financial model to the traditional industry product design and development mode has a great influence.Combined with the existing network Shared resource environment, in the Internet platform, by utilizing the method of integrated innovation, integration of related web resources.After analyzing and comparing the existing related case, determine the element content of integrated innovation development model and operation mechanism, form a set of relatively complete theory of old brand product development mode.Finally will receive research thesis reflected in an old brand product design applications, to complete the verification of the innovation theory.