Applied Research Of Traditional Etiquette Culture In The Package Design Of Gifts

China is famous for a state of ceremonies because of advocating etiquette since antiquity. Nowadays, in the society life, etiquette is formed by moral concept and manners and customs. As the bridge of transferring friendship and maintaining emotion, gifts not only are commodities but also contain rich culture of etiquette. Therefore, etiquette is based on gifts and gifts reflect the region of etiquette, both of them have a complete harmonious mutually beneficial relationship.This manuscript based on the inheritance historical culture and service value perspective of modern design, regard traditional etiquette culture as background, and use the stage of modern gifts packing to research the fusion of gifts and traditional etiquette culture. We regard the value of traditional culture in modern gift packing application and innovation as research aims to improve the gift packing culture taste and overall economic value of gifts, further to explore traditional etiquette culture rich connotation, and the value of practical application.This manuscript contain five sections:In first section, we make a simple introduction and exposition for background and significance and value of the subject, and the innovative points of subject. Second section makes an systematic overview for the concept、development and characteristic of traditional etiquette culture and gifts packing and summarize the harmonious relationship of them. In third section, author based on the questionnaire survey studied the current situation of gifts packing design and given summary and reflection for questions of packing design. The fourth section is the key point of this paper. Based on above concept and survey, we provided practical modification scheme and specific operability method in the application of gifts packing design. Last section gives conclusion and outlook for this subject.Applied research of traditional etiquette culture in the package design of gifts can accelerate the benign interaction of spiritual aspect including core value of traditional etiquette culture, and manners and customs, etc, and material aspect including the idea and materials and styles of packing design. In this way, not only we can achieve emotional exchange and happy wish by gifts exchange, but also come true fusion of traditional culture and modern design by circulation and development of gifts packing.