Research On Brand Marketing Strategy Of D Column In TV

With the continuous development of China’s economy and society, the continuous development of market economy, the television industry is gradually changing from a seller’s to a buyer’s market, how to maintain their competitive advantage in the fierce market competition, brand marketing is particularly important. H television D section currently there are many problems in brand marketing, making it at a disadvantage in the market competition.In this paper, First, from the marketing theory, the theory of consumer behavior, brand marketing theory expounded the theory of this article in the research process critical applications. Secondly, the development status and development of H D television columns facing internal and external environment and customer market analysis. Once again, the status quo H television column D and brand marketing and causes major problems existing in brand marketing analysis. Finally, according to the results of the previous analysis, from market positioning, brand management point of view put forward suggestions to improve H D television brand marketing strategy section.