Research On Chinese TV Reading Program

TV reading program is losing its cultural identity, with the impact of industrialization, scale, entertainment of this time. This undoubted truth demands that TV reading program shoulder its responsibility of culture guidance. Rather than struggling when its cultural responsibility sinking, TV reading program would better beware of this in a rather safe period, so that it can progress on the battle approaching.This paper discusses the question through relative theory reviewing and case study.Cultural guidance is deeply based on humanism; it is the guidance of people. The guidance by culture means awakening and establishing of correct primary value consciousness and full reveal and healthy and free development of human nature. With a history of several decades,from a mechanical bride in industrial revolution to a daily cuisine in common homes and the permanent guests in the living room, TV has influenced people’s life style and social cultural traditions.TV reading program is the leader in culture leading of television art, which is mainly divided into the following parts, promote exchanges and eliminate culture barriers, comb history and lead advanced thought, integrate culture and promote esthetic interest.Except abstract and conclusion,this paper is divided into four chapters which mainly in the structure of lenghthy questions, analysis,ideas for solving problems.The first chapter starts with the status of reading program,the ups and downs of reading program in the TV development in the past decades, and then the general idea of solving problem are brought forward.The second chapter demonstrates the Cultural guidance of mass media in detail and derives the importance of Cultural guidance in reading program, with integrating the theoretical basis of Cultural guidance and connotation, thus the function of Cultural guidance n reading program is realized.The third chapter, based on the own duties of TV reading program, is to reflect the cultural ecology of reading program and expects to finding issues.Hoping to bring everybody’s attention, instead of simply ineffective,or even play it down. In the fourth chapter, reviewing on the above issues,we could derive the ultimate aim of Chinese TV reading program is to achieve TV culture ecological harmony,that is the multi-dimensional development of culture level,win-win at the econmic level and social harmony at the political level,finally achieve Chinese dream quietly.