A Study On The Social Function Of Chinese Charity Publicity TV Program

Currently, China’s charity TV show made great progress compared to the previous, unlike other types of TV programs have obvious characteristics. Charity TV show combines social, economic and recreational benefits, property is particularly complex, not only the pursuit of the ratings of the program, is also associated with relationship-oriented social values and coordination between the various interest groups. The combination of charity and entertainment, not only to purify the entertainment provides, it also change our subconscious---became" Sadness charity" to "Happy charity", so that people can understand charitable warmth.At the same time, this is not only in line with market requirements, so charitable programs operate more efficiently, also provides a new concept and mode of operation after the China "limited entertainment ". Improve program form, and made the boring main themes become easier to be accepted and popularized, and concerned about the fate of each one, have more humane care.