Research On The Influence Of Network Media On Doctor - Patient Relationship

In the time of the network media occupied the main media market gradually, the relationship between doctors and patients has become a hot topic of network media. Network media not only has most of the features of new media but also possessed with freedom, convenience, and interactivity. Because of the characteristics of network media, the large number of reports about the relationships between doctors and patients, which reported by network media had made the audience has a variety of impressions of medical institutions and medical personnel. Meanwhile, network media is increasingly affecting the relationship between doctors and patients. One the one hand, it can play a role in supervision of public opinion, expose the filthy business and bad behavior, help the medical business builds a healthy environment. On the other hand, the network media also intensifies the contradictions, such as demonizing medical staff, reporting false article and misleading the audience.Firstly, combined with a large number of references, the actual work and the current status of doctor-patient relationship, this article will show the conception of network media and the doctor-patient relationship. Secondly, using the literature research method, case analysis, frame theory, mimicry environment theory, crisis management theory and the typical case try to analyze and prove the relationship between network media and the doctor-patient relationship. Finally, find out what are main causes of doctor-patient relationship crisis, how to optimization the relationship between government, medical institution and network media, and what should be done to provide a better environment of medical business.