The Evolution And Tendency Of Mainstream Public Opinion

Society continues to move forward, the ability of the media to guide public opinion put forward higher requirements. Mainstream public opinion guiding force mainly refers to the mainstream media in the new era under the guidance of the party and the government on the social complexity of guiding public opinion, in order to enhance the appeal of the guide, credibility and influence.Based on the new situation of China’s social and media development, the traditional age, new media age and the eighteenth big mainstream media and mainstream public opinion guiding force shape characteristics and the political theories of public opinion guiding force and academic theory basis to make related analysis, focusing on interpretation to "upload issued" as the standard of the traditional media era mainstream public opinion guiding force, two public opinion field confrontation, game of the new media era characterized by mainstream public opinion guiding force, and practice in pursuit for "cooperation and integration of the eighteenth big since the mainstream of public opinion guiding force. And characterized by different periods include the mainstream media guide force, develop,update, change and an effect, which found that public opinion is not conducive to enhancing media guiding force of a variety of factors, according to the media and public opinion to guide the actual case, analyze the future development prospects,given the country the method of media to raise public opinion to guide force.Social transition, many contradictions more obvious social class diversification,diversification of interests so that public opinion continues to develop towards the direction of diversification; some government agencies lack the necessary media and public opinion to guide the concept failed to take advantage of the implementation of the new media to guide public opinion, leading to in the face of important events, too much emphasis on "blocking" while ignoring the "thinning" effect; the lower level of the professional quality of some media workers, undermine the authority and credibility of the media; some reporters on the media and public opinion to guide thelack of adequate law understanding, in-depth investigation and analysis before implementation will not arbitrarily conclusion; lack of effective media regulatory system, further increasing the randomness of Internet media statements, these are the realities of the situation does not contribute to improve the guiding force of public opinion. This article pointed out that public opinion should make full use of scientific principles, all levels of government and the media continue to deepen the understanding of the value of the media guide, and increase efforts to support the government departments concerned to enhance public opinion to guide the media,and other public opinion to guide work in the background and media convergence platform, the integration of new technologies, updating the concept of deeper integration, effectively enhance the force of public opinion to guide the mainstream media, and thus accelerate the pace of building a socialist harmonious society.