A Study On The Value Of Popular Events In Variety

In recent years, a variety of public program development is rapid, in the ear of half occupied a variety of entertainment. Success of the program type is not only meet the demand of the surface of the senses of the audience for entertainment, also meet the needs of the audience to realize self-worth. Will be conducive to the construction of a harmonious media, is the television media public transmission path of a brave and successful attempt, has injected new vitality for the development of public welfare undertakings.Full text is divided into five chapters, this paper discusses the variety of public medium of social value, cultural value and value, and to explore its related way to promote the value. Among them, the first chapter in the variety of public programs on the basis of the concept of carding, expounds its background, development course, the content and morphological characteristics and propagation path. The second chapter, from the performance of media’s social responsibility, to purify the media ecological environment, promote social problem solving analysis public TV variety of social values. The third chapter analyzes the variety from the cultural type of the value of a public welfare program, discusses its adhere to people-oriented culture style and humanistic spirit, in carrying forward the mainstream values, the role of the inheritance of local culture. From the fourth chapter makes the media brand, bring common media perspective analysis public TV variety of media value. Papers in the last chapter to a variety of typical public welfare program \ "dream star partner\" as an example, discusses how to enhance the variety of public programs of social value, cultural value, medium value, create harmonious media, make it better serve the socialist modernization construction.