Research On Internet Public Opinion And Social Governance In Big Data Age

Big data era, information dissemination way change has brought the changes of the network public opinion voice. First of all, the agenda setting subject identity discourse changes led to the mainstream authority and public opinion, network public opinion rise of public opinion, the role of opinion leaders has become increasingly obvious, the authority of the mainstream of the increasingly weakened; Secondly, under the "micro age" media constantly set off a storm of public opinion, the media discourse influence continues to grow, weibo, WeChat has become a new media storm center. Finally, influence of network public opinion is not controllable, discourse dominance, rumors spread more healthy ecological public opinion construction difficulty, strong social mobilization force more make network public opinion controllable difficult to upgrade. Caused by the change of the reasons why the development of information technology is the primary reason, under the background of the current era of big data, the emergence of new media makes the information spread more rapidly and widely, audience object also from groups to individuals, the main body of network public opinion identity change. In addition, the current our country is in social transition of social contradictions agglomeration, the media storm occur repeatedly. In the era of big data clearly after the present situation of network public opinion, how to deal with the complex network public opinion environment become so this writing. The author first of all, from the way of thinking, data processing, management mechanism, the guide means analysis of the current government on the control of public opinion have encountered bottlenecks, and accordance with the government to solve these difficulties, from the thinking, technological innovation, management mechanism, guide mechanism and so on big data era network public opinion management innovation path. First, the government must set up the network public opinion to deal with large data thinking, thinking initiative, big data, analysis public opinion information, at the same time to do government information publicity; Secondly, data to vigorously carry out technological innovation, to develop and use uniform data standards, strengthen the core technology and product research and development, improve the ability of information data collection, analysis and forecast; Again, to perfect the network information data management mechanism, including early warning and assessment of the network public opinion, control mechanism, elaborates on public opinion before, developing, and after three stages, to manage the network public opinion and public opinion of the system, improve the network public opinion management ability; Finally, the innovation network public opinion guide mechanism, this paper suggested from construction and information management mechanism based on the combination from making full use of micro medium and strengthen the mainstream media discourse ability two aspects, both the network platform and traditional media, public opinion guide.