A Study On The Public Platform Of "Mongolian Beauty"

With high development, the new media such as digital television, mobile phone newspaper and electronic book are deeply affect in people’s life, in this context, Wechat has been invented, which is a convenient social application. There is a most important function from Wechat, culture communication, called Micro Message Public Platform, when this tool was developed in inner Mongolia and start to spread Mongolian culture to audience, which is produce a new style of MMPP, named MMPP of Mongolian style, the most popular of MMPP of Mongolian style is Mongolian Lady and this paper is a analysis of Mongolian Lady when it’s form from internet and how it’s developed by the Mongolian people.The dissertation is made up of three sections, introduction, main part, conclusion and other part, the introduction is components by study view and state the purpose and significance of study as well as research methods, the main part is divided into four chapter, the first chapter discusses the historical background of Mongolian Lady, the second chapter analyzes the contents of column, and audience analysis of Mongolian Lady, in third chapter, summarize the management what behind in Mongolian Lady, the last chapter is talk around the existing problems and give researcher’s opinion to solve those, conclusion area is a summarize what is Mongolian Lady and how to put right to the weaknesses.