Analysis On The Communication Strategy And Social Effect Of Medical Humanities Documentary

Economic development makes people’s living standard has been greatly improved, mass of medical requirement also gradually improve, conflicts between doctors and patients, medical injury incidents, the doctor-patient relationship also develops slowly become concerned about the current focus, focus and sensitive point.Under the background of this society, a series of medical humanities documentary shows that reflect the reality of the problem arises at the historic moment. Programs with complete documentary photography techniques, to medical staff, patients and patients’ family as the main subjects, real materials in hospital treatment of the subject location: registration office, emergency) room, operating room, wards and the reality show production form. Programs broadcast so that the audience feel that life is tenacious, tough and precious, and also for the audience with a rational, good, warm look at the new perspective of the sensitive relationship between doctors and patients, health communication, ease the doctor-patient tension and spread positive energy and promote social harmony.First of all, this paper is an overview of the current our country medical humanities documentary television programs, and according to some representative, audience feedback shows better expand the specific analysis and comparison, to communication strategy as a breakthrough, with the audience of social survey feedback specific data, after the launch of this program social repercussions and restricting factors were summarized, and puts forward some constructive solutions from its future long-term development perspective, look forward to program to pioneering and innovative, and continuously meet the needs of the audience, sustained attention and continue to expand the social impact.