A Comparative Analysis Of The Entity Bookstore And Internet Bookstore And The Countermeasures

In recent years, due to the rapid economic and social development, the rapid development of Internet technology and the change of people’s consumption patterns and consumption habits, more and more people to buy books by the physical Bookstore into a network bookstore. Coupled with the physical Bookstore store rents rising, labor costs and other sharp increase, so that the physical bookstore in the book retail market sales ratio has decreased, the survival of an impasse.At the same time, the network bookstore has been changed from the early stage of rapid development to the pace of development has gradually slowed down. Numerous and complex network marketing and disorderly competition, so that consumers are more confused about the real value of books, online bookstores are also caught in the development of the platform.Books, as a commodity and other commodities, have their own special characteristics, because the books themselves have the cultural attributes, in a large extent, the book is responsible for the dissemination of knowledge, transfer ideas, and so on. From the trend of the development of the whole era, this paper believes that the physical bookstore and online bookstores and online bookstores are not as well as mutual cooperation, complementary advantages. Therefore, this paper presents the entity bookstore and bookstore network fusion is envisaged, and through the study of the existing experts and scholars point of view, through the on-the-spot investigation of mortar bookstores and online bookstore respective advantages, weaknesses, opportunities and threats analysis, discuss the possibility of merging the two from each other, and then puts forward specific suggestions.