Research On The Social Responsibility Of Mass Media

With the development of reform and opening up and modernizationconstruction, Chinese mass media had been growing up. At the same time, the mass media is an important force and means for the development of Chinese economic and socialprogress. The mass media has a great influence, so the mass media fulfill its social responsibility gets more attention. It is worth to think and analyze that the meaning of the mass mediafulfill its social responsibility actively and the problems existing in the progress.Firstly this paper analyzes the mass media should fulfill social responsibility in the four areas of politics, culture, law and society. And it cites a lot of facts to prove the mass media fulfill its responsibility for propaganda and political guide, social care and supervision, promote cultural prosperity and development, professional ethics and legal liability actively. But based on the analysis of typical cases we find there are some problems in the process of the mass media fulfill its social responsibility, some media spread non-mainstream values, some media collect information through illegal means and some media people lose responsibility consciousness. Based on the analysis of these problems, this paper argues that these problems caused bydriving of economy in market economy, Social supervision system is incomplete and Media industry can not play the role of self-regulation. Therefore this paper argues that it should take corresponding measures and countermeasures that reinforce the supervision and management for the media, advanced the construction of the legal system in mass media field, improve the system of self-discipline and heteronomy to resolve the current issues in the progress of the mass media fulfill its social responsibility and prompt the mass media fulfill their social responsibility better.