Research And Analysis Of Customer Information Management System Of Agricultural Bank

With the rapid development of economy, the competition between Chinese commercial Banks is more and more fierce, and customers don’t regarded as the most important resource bank. Establish, maintain and foster good customer relations into the central task of commercial Banks. In order to face the fierce market competition, to provide high quality high efficiency of financial services, Banks must provide a customer-focused customer relationship management (CRM) system. Based on this background, this topic of ghost branch of agricultural bank customer relationship management (CRM) system for the research and analysis.The paper first ghost branch of agricultural bank of customer relationship management system do business analysis, through business description, organization structure analysis and summary of the business problem, thus analysis of the existing business processes, and drawing said, and then through the analysis, business process optimization, including customer information management, customer classification management, customer service, customer behavior analysis, basic data management, process optimization, to standardize business processes in customer relationship management (CRM), is the more reasonable scientific and effective. Secondly to woosong branch of agricultural bank of customer relationship management system function analysis, including agricultural bank woosong branch user role analysis of customer relationship management system:terra firma, staff and management personnel; The use of UML diagram for system analysis and design, use case diagram package diagram analysis and design, including use case diagram of each entity is divided into general use case diagram and use case diagram. Overall function package diagram and package diagram is divided into each functional module subroutine package diagram. Finally, woosong branch of agricultural bank of data analysis, customer relationship management system by UML class diagram of the functional data demand analysis; And then the entity class relationship analysis, and the analysis of the data flow graph and data dictionary, finally gives a concrete design of the system database, through the database construction gives a detailed description of the table.By research and analysis of this article, the ghost branch of agricultural bank of the original business process optimization, the application of UML and system analysis technology to design a set of efficient and easy to use, fast and convenient customer relationship management (CRM) system, the implementation of the system not only can largely improve the woosong branch employee’s work efficiency, improve service quality, in a timely manner to understand the real needs of customers, so as to better maintenance of customer relationships. At the same time the implementation of the system can also provide a reference for other bank customer relationship management (CRM) value and significance.