Research And Practice On Improving The Operation Ability Of Jiangsu Telecom Micro - Window

Toolbar is an innovative business launched by more and more Telecom operators in recent years.The business is based on the content of the WAP/NET flowing gateway control ability, free of charge to provide related services in the form of web page head embedded information, providing flow reminding, package query, flow order, etc in the process of mobile phone users throughing a browser to get to the Internet.Compared to the traditional channels,toolbar has many characteristic:(1) wide covering; (2) completely free; (3) easy installation; (4) effective; (5) free user login.Compared to other operators, under conditions similar to the principle of toolbar platform, the main difference and the key point of Jiangsu Telecom Toolbar is how to take advantage of big data.It is divided into three areas:The first is that the source of data collection and storage is more comprehensive. When we use free MySql technology to build its database, in addition to save user’s service subscription data, we also need to save the user’s motion data. When user clicks on any place of toolbar, we can save the user’s actions. Achieving motion analysis and user behavior data has laid the analysis foundation; Followed by toolbar monitoring is more accurate and real-time. We extract the 12 key factors to achieve real-time monitoring on the platform and business. When it’s abnormal, it can immediately notice people by telephone and message. Fast response and maintenance to minimize the impact of the exception can ensure that the user’s experience is east affected.Finally, analysis of big data are more comprehensive and in-depth. Analysis conclusions improve operational income better. Based on comprehensive data source basis, we fully achieved toolbar business process analysis window. Mining-user business processes key actions of each (See-Accept-Click-Purchase-Purchase successful-Convert to income) can enhance the effectiveness of these critical steps. Thus add up to the final business income generating huge enhance the role.This article first briefly introduced toolbar related technologies. Secondly, it focuses on the construction and design of toolbar database.Finally,it focuses on two key applications based on the database:data monitoring and data analysis, including the key points of data monitoring, data analysis and application results of typical subject.