SWOT Analysis On Credit Business Of Small And Medium - Sized Enterprises In Hainan Branch Of Agricultural Bank Of China

In resent years, the banking industry of Hainan province has developed rapidly. The banking industry also become one of the most important agent to help society finance. With more and more banks are established continuously in Hainan, such as the China Citic Bank, the China Merchants Bank and so on, the competition in the banking industry is more vigorous. In order to obtain more and more profit, banks begin to develop the small and medium-sized enterprise credit business.In compare to the other banks, especially for nationalized banks, the Agricultural Bank of China has some disadvantages, such as scale of business, market shares and so on. If the ABC wants to improve the ability of business,to make more profit, it’s meaningful to study how to develop the small and medium-sized enterprise credit business.The essay bases on the background that the government has spent more resources on supporting small and medium-sized enterprise development. Firstly, from the demand side and supply side to analyses the current situation of small and medium-sized enterprise credit business in Hainan province. Secondly, through the SWOT analysis method to have sufficient analysis on the ABC’s strengths and weaknesses and on the opportunities and threatens that the Hainan province are faced on. Lastly, combining with the actual situation, we give the ABC some advices to help them to develop the business of small and medium-sized enterprise credit.