Research On The Present Situation And Countermeasures Of Inner Mongolia Agricultural Bank 's Product Competitiveness

As the basis of providing service for the customer, the product is the important measure of bank service level, is the key to reflect bank core competence. In creating good big listed Banks under the guidance of the new target, Inner Mongolia agricultural bank to build ZengLi source and to obtain sustainable competitive advantage, must according to the change of market and customer financial needs, continuous innovation and cultivate quickly with strong competitiveness of financial products, promote the business development of Inner Mongolia agricultural bank ability.In this paper, from two aspects of competitive results representation and influence factors, respectively, to let public, retail, agency trade and agriculture, rural areas and farmers conduct the thorough research to the four main product line of the plates, and the future development trend of the plate are analyzed, in view of the Inner Mongolia agricultural product system, put forward the corresponding countermeasures and Suggestions of the current situation of product innovation management and business development direction for the future, further enhance the product competitiveness.