A Study Of Baudrillard 's Thought Of "Consumption Alienation"

Jean Baudrillard (1929-2007) the famous French philosopher, master of modern social thought, postmodern theorists. Born in Reims, northeastern France, and his experiences growing up with most French intellectuals comparison with some particularity. He did not grow up in the knowledge environment, in high school and their parents break affected his whole life thereafter. After World War Ⅱ, especially in the1950s, with the arrival of a new technological revolution, the Western capitalist society has undergone major changes, science and technology advances, dramatic increase in material wealth, abundant consumer goods, diverse consumption patterns of four flooded the mass media, are showing a consumption-oriented society to come. These significant changes in the economic structure, way of life, to promote cultural patterns and other aspects of the theorists to study consumer, media, fashion and other social phenomena, the French theorists bright stars, such as Sartre, Roland Barthes, Michel blessing Ke, Lacan, and so, of course, the most important thinkers-Jean Baudrillard.Baudrillard consumption theory has a different characteristic of others:that is combined with the symbol. His theory reveals the ideological symbol of consumption,from the perspective of symbols to explain all sorts of consumer society consumer alienation phenomenon, now offers a new theoretical perspective and explore the perspective of consumer culture studies. The specific content of this exhibit as follows:The first part, Baudrillard " consumer alienation " theory on the origins and background of ideas. Discusses Baudrillard and the general idea of its history, as well as Baudrillard’s theory of ideological alienation consumption Source:Marx’s labor theory of alienation and "commodity fetishism," Lefebvre’s critique of everyday life and consumer thinking, the Frankfurt School." false needs " theory, semiotics and Roland Barthes Saussure’s cultural semiotics.The second part, Baudrillard " consumer alienation " The main content of thought, focusing on material consumption in the system changes and consumer awareness of the prevalence of consumerism, consumption purpose is to consume surplus products and promote the development of capitalism, people, people and society occurred materialized; spending under the symbol system, consumer demand changes in the demand for materials for the symbol of the pursuit, the system was symbolic of the article, the main human consumption consumption process also alienated; political symbol Economics under control, Baudrillard proposed construction of" symbolic value " and the symbol of political economics.The third part, Baudrillard " consumer alienation" evaluate ideas, discusses Baudrillard and Western Marxist critique of consumer relations theory, and Baudrillard "Consumption Alienation" reasonable and limitations thought.The fourth part, through a combination of Baudrillard’s " consumer alienation " thought to reflect the status quo of China’s consumption compared with Western consumer spending phenomenon of the similarities and differences, to build consumer culture system with Chinese characteristics.