Research On Brand Strategy Of LD Food Group

Oil is the necessity of People’s Daily life, is one of the important products, like is to provide the human body heat energy and essential fatty acids, promote fat-soluble vitamin absorb important food. Based on LD food group of edible oil industry as the research object, through to the current situation of the development of edible oil brand of qualitative analysis and quantitative analysis of the brand competitiveness, find out its development should pay attention to the aspects of brand, according to these design the brand strategy, the for the sustainable development of LD of edible oil industry food group is of great significance.The meaning of this paper illustrate the brand as well as the meaning of brand strategy, the key to distinguish the brand classification, it introduced the effect of brand strategy, expounds the theory basis of brand strategy. Here focuses on the theory of PEST, porter five theory and SWOT theory, etc. Focusing on LD group company brand strategy environment were analyzed. Secondly, from the macroscopic Angle to the company in the process of brand building, the environment facing is analyzed, mainly from the following several aspects. It is a political environment; The second is the economic environment; Three is that social environment; Four is the technical environment; At the same time, analyzes the industry environment. Key industry development situation and direction, and study of industry competition structure analysis. Then using the SWOT method to LD food group brand construction process of the external opportunities and internal threats, internal advantage and disadvantage for this paper. Finally, focusing on LD group company brand strategy implementation measures and security are elucidated. LD group company brand strategy implementation measures are mainly from the following several aspects to them. It is a product strategy; The second is the price strategy; Three is the channel strategy; Fourth, integrated communication strategy. In view of the LD group company brand strategy security mainly from the following two aspects to them. One is organizational guarantee, the other is human resources guarantee.With the progress of science and technology, consumer demand level unceasing enhancement, pay attention to the brand, the pursuit of famous brand, increase the brand consumption is increasingly obvious, therefore, enterprise implementation of brand strategy to expand market share and achieve more economic benefits. At the same time, if the LD food group to participate in domestic and international market competition, and only the implementation of brand strategy, to enhance market competitiveness of enterprises.