Study On Marketing Channel Of Yulin Jujube Product

Yulin area is suitable for plant jujube, duing to the excellent quality of Yulin jujubeand jujube varieties, more acreage is gradually expanding in recently. In this process, theformation of a complete industry chain. With the increase of production and theconsequent surge, all sorts of limitations once had been hidden within the industry datesgradually appears, these restrictions greatly restricted the industry ’s the healthy developof Yulin’s jujube, and it is not correctly reflect the reasonable value of the relationshipbetween outcomes and jujube. Its limitations mainly reflected in:(1) the defects of themarketing channels in the whole process of production and sales around the disjointed,production and enhance the consumer experience is not be combined;(2) in the wholejujube industry, management systems in its original state, operating conditions can notmake extensive industry bigger and stronger;(3) since the distribution of red jujube in acultivation area, resulting in areas of scattered resources, coupled with the majority offarmers lack knowledge of the planning management, they can not occur the scientificmanagement. Since China joined the WTO, facing the the fierce competition at homeand abroad, Yulin dates urgently need to address industry issues, provide the impetus forthe development of the industry, this is the right direction to find the development ofYulin dates, building a good Yulin dates the overall layout is very important.This paper proposes a integration of marketing channels Yulin dates design.According to sales ability, reputation, cooperative attitude,management capabilities andother standards for members of the marketing channels were screened, includingmembers of the four main types of members chosen dates producers, wholesale jujube,jujube and other retail organizations and government. According flow capacity, logisticscommodity index rate of mastery of information, the level of ability in othercomprehensive evaluation of channel members and take priority. Yulin jujube inmarketing channels for integrated design criteria and indicators system to select memberson the basis of the marketing channels for Yulin jujube integrated design. By reducingtransaction costs, and build a professional sales organization to optimize these threedistribution centers put forward suggestions for improvement in the implementation onthe basis of this proposal can be achieved on the integration of marketing channels Yulinjujube design.Finally, there are some suggestions of the development of marketing Yulin jujube:1,build a Yulin jujube to industry clusters;2,the concept of industrialization, the development of industrial clusters in Yulin jujube;3,accelerate the development andexpansion of agricultural enterprises, enhance the radiation driving force of industrialclusters;4,establish a marketing channels Yulin jujube alliance;5, promote the Yulinjujube to the standardization of marketing channels;6, to achieve standardization anddistribution.