Research On Product Competitive Strategy Of B & B Bank

With the development of financial industry and customer financial needs, increasing core competitiveness of commercial Banks become more and more depend on the success of product development, scientific products pricing, excellent product quality and excellence in product marketing. Banking products, expanding market share, customer relationship maintenance, achieve the interests of the main carrier, is also important to reflect the core competitiveness of commercial Banks. Baoshang bank is the power to highlight a force of urban commercial Banks in China, in nearly15years of development process always adhere to the exploration for their own development, in the business activities of financial products and services gradually formed a differential characteristic of the road. On the basis of traditional business in the bank, has been clear about the strategic direction of the development of itself, in the future an increasingly competitive banking industry determines the small enterprise finance, electronic banking, retail banking, circle chain of financial services products, strategic direction.Based on the Baoshang bank, for example, on the basis of the strategic management theory, analyzing the product strategy in the commercial bank, flexible operational mechanism, rich management experience, the key for individual customers with good quality and advanced technology in the face of competition rivals, quality service, large customer group, contractor’s bank to change its business strategy, must be timely make financial products brand, creating the core competitiveness of financial products and services. The full text is divided into six parts, the present situation of commercial bank strategy and product strategy to carry on the review, the contractor’s bank development condition, especially the development of financial products and services to comb, pointed out that based on the market environment on the basis of the selected strategic direction, and then to analyzes the development status of the specific products and services. Finally to evaluate strategy, product strategy choice in a timely manner to adapt to the need to further improve and improve, ensure lasting competitiveness of Banks. Fierce competition will inevitably need to have clear and correct development strategy as a support to the Baoshang bank product strategy as a package businessman is my mission, find the problems existing in the development process, to better progress, the product development for other city commercial bank also has a certain reference significance.