The Establishment And Development Of Enterprise Culture

In this paper, we have studied and discussed the corporate culture and the five layer theory of corporate culture, as well as the role of corporate culture on the sustainable development of enterprises. Based on the five layer theory of corporate culture, we have analyzed and discussed the company present situation of Shanghai Nawei Coating Co., ltd. Finally we gave some suggestions and proposals for establish of the corporate culture of Shanghai Nawei Coating Co., ltd.Five layer theories of corporate culture [1], refers to five different levels from inside or (core) level to surface level such as:the culture of enterprise spirit, the culture of enterprise institution, the culture of enterprise behavior, the culture of enterprise materials, the culture of enterprise image.The culture of enterprise spirit is the enterprise culture in the spirit level and at the core level of the system of corporate culture. It includes the spirit of enterprise, the enterprise management concept, mission, values and social responsibility etc. It is vital for mobilizing the enthusiasm of employees and creativity, enhance cohesion and competitiveness in order to protect the survival and development plays a central role.The culture of enterprise institution is intermediary of the culture of enterprise institution and the culture of enterprise materials. It has a common and powerful code of conduct. It includes business process procedures, rules and regulations, system of post responsibility, assessment of rewards and punishment system. It is the fundamental guarantee for shaping the culture of enterprise spirit. The culture of enterprise institution enables enterprises in the complex and competitive environment in good working order to ensure the realization of business objectives.The culture of enterprise behavior refers to the employees in the production, learning and entertainment in the activities of culture, reflects the dynamic performance and cultural characteristics of the enterprise’s management style, cultural quality of staff and mental outlook. It reflects also the spirit of enterprise, the enterprise values. It is directly related to the enthusiasm of company staff, the enterprises activities engaged in production. It affects directly results of the business operations and management activities.The culture of enterprise materials is materials culture which is a composition of the products produced by the employees and various physical facilities. It is the external expression of the core values. It is material expression which includes the company logo, production environment, enterprise architecture, business advertising, product packaging and product design. It is the materials to constitute the cultural spirit level and system level.The culture of enterprise image is the enterprise image in society or the market recognition and evaluation. It is, based on the enterprise’s behaviors and activities, an overall evaluation and accreditation of the public and the market for enterprises. The culture of enterprise image establishes and sets up a distinctive and reputable image of enterprise, by through the enterprise, enterprise behavior, all sorts of activities of the enterprise. It strengths and to increases further the public confidence of the investors, partners and customers of the enterprise.We have, based on the five layer theory of corporate culture, studied and analyzed Shanghai Nawei Coating Co., ltd. which is a Sino-Swiss joint venture company. We have found and realized that the company does not realize the importance of constructing and improving the corporate culture, which results of obvious deficiencies and shortages in the culture of enterprise spirit, enterprise institution and enterprise behavior. We gave some suggestions and proposals for establish of the corporate culture of the company.