Research On Marketing Strategy Of Commercial Shopping Center

Shopping Mall is an important form of commercial retail and with distinctiverich characteristics of the times and consumers.It can greatly meet the diverse needsof today’s consumers, and therefore, the shopping center with more competitiveadvantage than the retail shopping.In recent years, with the increasing of China’s urban residents per capitadisposable income, SHOPPING MALL rapid development, and has become a newkind of China’s commercial mode.As the capital of Jilin Province, Changchunpeople’s purchasing power increased dramatically, in2013per capita GDP exceeded$10,440in Changchun, entered a golden period recognized per capita of more than$GDP5000SHOPPING MALL developable. This has laid a solid economicfoundation for the Changchun Kuancheng Wanda Shopping conduct experientialmarketing.However, due to lack of experience, China’s rapid development of shoppingcenters at the same time, there are also many problems and shortcomings. Thus, anaccurate grasp of market positioning Mall, ongoing research and development ofproducts, screening for shopping center’s own experience strategy becomesnon-necessary. Experiential marketing through interaction with consumers,strengthening consumer shopping experience, has been favored by the majority of theshopping center. Shopping center with a variety of functions, shopping, leisure, socialequals one, is the natural place to implement experiential marketing can provideone-stop shopping experience for consumers. Our shopping center if timely developtheir own strengths, and constantly adjust their marketing strategies based onconsumer demand, scientific system of marketing research experience, so will injectnew energy for the development of the shopping center for our shopping center laythe foundation for healthy development.The main purpose of this paper, by reviewing the experience of relevant theoriesabout the history of marketing and marketing experience, combined with the realityof the characteristics of our shopping center mall experience marketing strategy launched a detailed analysis of the text to the status quo Changchun KuanchengWanda Shopping Experience Marketing begin to explain Kuancheng Wanda Mallstrategies useful experience and experience of the marketing process at thedeficiencies exist, through the analysis of Changchun Kuancheng Wanda Shoppingexperience Marketing Strategy for China to carry out other shopping center marketingexperience to provide practical reference. In addition, a number of policyrecommendations put forward in this article will inadequacies exist in ChangchunKuancheng Wanda Shopping Mall.