Research On Development Strategy Of Yunnan Honghe Hongfeng Agricultural Development Co., Ltd

Yunnan Honghe Hongfeng agricultural and development Co. Ltd is a corporatechampion of the agricultural industrialization by planting the cassava, processing andselling starch and farming animal husbandry. As the continuously developing of theagricultural economy and sweeping measure of the national policy, Hongfengcompany faces a good external market. But, it also face some problems: Cos of theshortage of the cassava, it can not produce the advantage of the starch beltline well;Cos of the small-scale of the pig breeding, it can not expend the cost advantage; Andcos of the imperfect of it’s system, it can not administrate well. Now all of thesereasons reduce it competitiveness gradually and restrict it development to a rapid,sound way.This article uses a way of combining theoretical research and actual caseanalysis. looking for the opportunities and threats of Hongfeng company faced byexternal environment analysis, finding out itself advantages and disadvantages byinternal environment analysis. Then using integrated analysis method on variousfactors by rational analysis and mutual match, got Hongfeng company’s severalprepared strategies also analysis and appraise. At last, combining with the wish, themission and the target of the company, defined the expansionary strategy asHongfeng company’s general strategy. At the same time, proposed a concreteproposed implementation scheme and the protected measures.