Research On Development Strategy Of FD Property Group

New changes of market situation are taking place in global commodity trade,Founder Commodity group, as a commodity trader, has been through managementplatform integration and Business Reorganization, has cleared and defined futuredevelopmental direction and realize sustainable growth, needs to make a systematicresearch on strategic plan.The paper deeply analyzes commodity trade and subdivided market-commodityarbitrage firstly. The writer does multi-angle research on market scale and growth,competition situation, attraction, impelling force, development trend, and so on, then,identifies the opportunity and threat of Founder Commodity group. On these bases,through research on the successful commodity trade companies-Noble group,ZheJiang Commodity and COFCO group (full name China National Cereals, Oils andFoodstuffs Corporation), summarizes the best business operation, provide somereference for Founder Commodity group to make strategic plan.Enterprise resource and capacity are important for strategic target realization.Therefore the writer analyzes enterprise resource and capacity of FounderCommodity group, in order to identify advantages and disadvantages of its own.Bases on above analysis results, uses strategic analysis tools-SWOT tool, etc.,the writer finally offers four strategic options of Founder Commodity group: first,take various measures to extend commodity industry chain; Second, on the basis offirming existing channels and market advantage, make business to expand into newgeographic region, new series of products, etc.; third, improve research anddevelopment, risk management, human resources management, etc., so that supportour business development; fourth, utilize capital operation to speed businessdevelopment and achieve industry leadership.On the basis of making a clear strategy option of Founder Commodity group,the writer generalizes visions and operation target of Founder Commodity group,and brings forward the strategy position-Founder Commodity group will become an international service provider for commodities supply chain, providing integratedservices including investment, production, trade, logistics and information. In orderto implement this strategy shift, the writer makes a detailed plan of strategy tactics ofFounder Commodity group, including concretely:(1) form a business mode ofcommodity industry chain (2) internationalize management (3) establish a perfectrisk control system (4) capital operation.The paper, although, makes positive analysis and research on strategic plan ofFounder Commodity group, is not only important for Founder Commodity group itsown, but also have significant social meanings, and provide some reference for othercompanies which are engaged in commodity trade or commodity arbitrage to takebusiness mode innovation, strategy shift and keep sustainable development.