Current Situation And Countermeasures Of Internet Insurance Development Of China Union Property Insurance Company

From 1980s when the traditional insurance industry began to develop in China to the early 21st when the Internet insurance began to appear, the development of Internet insurance has boomed in our country. However, the development of Internet insurance is much advanced aborad, comparing to which, the Internet insurance in our country is relatively less-developed. The Chinese Internet insurance has entered a phase of comprehensive and rapid development since the 21st century. Especially with the appearance of Ann online professional Internet insurance sales model, new momentum has been brought to the traditional insurance sales, and then a brand-new development model was formed. Since 2011, with the state policy support and new relevant policies and regulations the development of Internet insurance business has been achieved by leaps and bounds. Therefore many domestic experts and scholars has promoted their research work in this field. Basing on the general development background of Internet insurance, this paper draws theories and experience from domestic experts and studies on the development of China United Insurance Holding Company.By analyzing its Internet insurance business, this article suggests that China United Insurance Holding Company is still at the preliminary stage of Internet insurance’s development.A year’s efforts didn’t bring obvious development effects. Because of the backward development, the company’s the related regulations are unfulfilled and the relevant talent team building is also insufficient. Worsestill, the limited investment in system and the uncoordinated car insurance, finance, HR system ect., which can not compatible with Windows 7/8, have hindered the development of it’s Internet insurance.So, this paper holds that if China United Insurance Holding Company wants to develop Internet insurance business successfully and share the market with other big insurance companies, it must start with perfecting its internal contral system, increasing investment in system development, standardizing the claims process, building up professional talent team, absorbing quality business, innovating insurance products, and so forth, so that to solve the trouble and adapt to the need of the new era.