Research On Internet Financial Development Strategy Of Ordos Rural Commercial Bank

With the continuous development of the socialist economy, accelerating the pace of the construction of new countryside in our country, support for agriculture, rural areas and farmers are going up. The rapid development of the rural economy, the financial institutions pay more and more attention to the rural financial market, the competition also increases. Internet financial development lasted for the situation of the past few years, the scale expands unceasingly, and the innovation emerges in endlessly. Internet financial swept the banking industry, have influence for all kinds of banks’ business.Erdos Rural Commercial Bank under the current Internet financial development trend, it traditional financial business has also suffered from severe impact. For rural commercial banks, their business scope is relative narrow to other commercial banks, so, for the impact of the Internet financial, it’s difficult to cope with. At the same time, due to agri-businesses banks own Internet financial started relatively late, development speed is slow, a lot of Internet financial development model and product innovation are in the process of exploration.In this paper, in combination with the practical situation of Erdos Rural Commercial Bank, analysis the development of the Internet financial in this bank, as well as the current situation of Internet financial development, analyzed the influence of the Internet financial to the bank, further profoundly discusses the rural commercial bank development strategy under the wave of the Internet financial. Make the Erdos Rural Commercial Bank overall fund uses become more efficiency; cover the shortage of the existing rural commercial bank mode. By analysis of the Erdos Rural Commercial Bank as an example, play a guiding role to the whole Inner Mongolia region of small rural commercial bank; make rural commercial Banks more meaningful to the development of rural finance.