| R & D is an enterprise with the times, the development of innovative landmark event. Factors that could affect R & D investment for many reasons, such as firm size, nature of the industry, financial status, including corporate cash holdings proved to be the most direct and most important factors affecting R & D investment, many scholars through various research Events have proved that hinder the development of innovative enterprises the most important factor is the funding, now most of the literature on domestic and foreign corporate cash holdings and R & D investment in research and analysis of the relationship between the mainly empirical methods, the method is relatively simple, one-sided, This paper uses the case study method is a complement to current research, there are some practical significance.By GTA database filter out high cash holdings, high R & D investment of enterprises, security belong to the same industry,2007 has been listed other standards for secondary screening, ultimately determine the Sichuan Changhong Group and TCL Group study. Wind database by collecting relevant indicator data corporate cash holdings and R & D investment by Excel data table sorting, graphing, using the case study method comparative analysis of enterprise high cash holdings if sustained R & D investment can promote.This paper analyzes corporate cash holdings of the major sources of R & D investment and continuous relations and further come out for companies with high cash holdings ongoing relationship with the R & D investment analysis to help companies choose a more proper measures to ensure the development of sustained investment. The results show that companies with high cash holdings to promote R & D investment in sustainability, corporate external financing fluctuations, and continuing R & D investment relationship is not clear, internal financing and ongoing R & D investment relationship was not significant, but it can promote research and development investment. |
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