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A Study On The Welfare Effect Of Chinese Retailers 'Buyers' Power

Posted on:2016-11-07Degree:MasterType:Thesis
Country:ChinaCandidate:Y WangFull Text:PDF
GTID:2279330461998354Subject:Political economy
Abstract/Summary:PDF Full Text Request
With the improvement of China’s retail market concentration, the number of retailers in the upstream and downstream market stature rises sharply, limited shelf space and grasp of the consumer preferences effectively makes the retailers’ buyer power gradually accumulated and controls directly or indirectly, to the supplier, through such as channel charge, have a lot of sales discount, exclusive agreement to squeeze suppliers, by lowering price to gain more market share further compressed edge retailer’s profit space. In this article, through the highest limit estimation method to measure of China’s retail market welfare loss, found that Chinese retailers do use their buyer power makes the social welfare is missing, and in the anti-monopoly law since its launch the loss still rise, as a share of GDP is still rising, so the government should effectively regulate the abuse of buyer power by the large retailers, further improve economic efficiency.At the same time this paper argues that under the market structure of different retailers with buyer power is different, the social welfare loss rate are also different. This article follows first S- C- P subdividing market structure, the framework of research on the basis of power does the supplier have the seller, the buyer power is divided into the buyer countervailing power monopoly power and buyer, and together with the present situation of Chinese supplier market come to a conclusion that China’s large retailers buyer monopoly power and countervailing power coexist at the same time. Again, in order to be able to more clearly understand how the different buyer power on the impact of the market, further build game model analysis, this paper get the conclusion leading retailers have the buyer monopoly power, the extent of the welfare loss compared to larger, but when increase the number of dominant retailers and promote the effective competition can effectively reduce the loss, when the dominant retailers compete with buyer power, with the improvement of countervailing power, to enhance consumer welfare, and under the condition of effective control of edge retailers can further improve economic efficiency.
Keywords/Search Tags:The buyer monopoly power, The buyer countervailing power, Welfare
PDF Full Text Request
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