Research On Competitive Strategy And Profit Model Of Network Video Industry

This paper reviews the company’s competitive strategy and profit model of the mainstream view, carding market size and development trend of China’s online video industry, selecting LETV domestic listed companies as an example, data from company financial statement analysis point of view, their disclosure 2010-2013 three-year report data to reconstruct the balance sheet, the use of reasonable financial indicators Letv competitive strategy and profit model analysis and evaluation of free cash flow, capitalization of R & D expenditures, amortization of intangible assets, dividends of listed companies, etc. certain issues discussed by the case of financial statements to explain the correlation analysis and competitive strategy, and matching the degree of profit model problems.Meanwhile, this paper discusses the chain participants competitive advantage, summed up the company’s future based on different resources might choose four competitive strategy and profit model, put forward reasonable suggestions for the orderly development of the online video industry to the regulatory authorities.