A Study On The Adult Phenomenon Of Children 's Image In TV Advertisement

Under the background of economic globalization, the economy more competitive. In recent years, as an important part of the campaign television advertising rapid development. In order to attract more consumers, and increase the advertising effect and to develop children’s potential customers, more and more advertisers start using child models. However, consumer groups have the ability to always be adults, the audience is still a lot of advertising positioning based adult population, the majority of television advertising is the perspective point of departure from the adult world. Therefore, in the production of children’s interpretation of the ad, many advertisers for economic benefits or to consider other factors, the adult‐oriented elements in children who appeared adult‐oriented images of children. This type of image is indeed child to some extent for advertisers to win the attention of the audience, and promote the purchase behavior of consumer groups, but on the other hand to the advertising industry, with its own development and audience had a negative impact, especially those with limited ability to distinguish audience. Children are the future of our motherland, for children who are in physical and mental development stage, this type of advertising is bound in thought and behavior to bring some of its negative impact on the social impact of the development and healthy growth of children, and therefore For this type of advertising research and analysis and interpretation of advertising on children’s participation is essential to making suggestions and meaningful.This study analysis done on the issue, using a literature analysis, case studies, surveys and other methods. Conduct this type of advertising type analysis, and provides the type of advertising on the basis of the impact with the audience and the advertising industry ’s self‐development of a more comprehensive analysis and highlights the recommendations and views.First, this paper studies the issues involved to define concepts, and issues related to previous studies done abroad collated and summarized. On this basis, the paper of the types of ads that appear in the background were discussed, and the type of advertising carried out a detailed classification.Second, for reasons that appear in the type of advertising, the paper communicators, communication and dissemination of bad environment objects are discussed.Again, the impact of this type of advertising brought paper from communicators and advertising industry self‐development are two major aspects are analyzed, and from these two categories will be affected by the object of a more detailed classification, as far as possible so do a comprehensive impact analysis.Finally, on the basis of the above issues were discussed above, the interpretation by the children’s advertising making suggestions and views.