Pricing Of Electric Vehicle Charging Service Based On Centralized Replacement

In recent years, the global energy crisis and environmental pressures call for developing electric cars. All kinds of new energy vehicles, especially those with the advantages of low pollution and low energy consumption are gradually exposed edge, which shows the good prospects for the market situation, and the pace of its development will also not be held back.The development of the electric vehicle industry and its related industrial chain is facing unprecedented opportunities and challenges.For the development of new forms of the electric vehicle industry, this paper first describes the history and present situation of the electric vehicle industry at home and abroad, compares and analyzes the characteristics and advantages and disadvantages of the three main domestic and international electric car charging service business models, and ultimately chooses to focus on full charge service for the study, researching on the mode of pricing space through case studies. Second, this paper uses the financial management tools, introduces the net present value (NPV) analysis method, and establishes "the electric vehicle-for-power station price (operational efficiency) measure tables" by drawing on the evaluation of project investment ideas. We can assess the economic benefits of the charging stations’ investment project at different price levels, and draw a reasonable return on price level and investment evaluation.Again, this paper introduces statistical analysis methods, randomly defines the parameters in the "electric vehicle-for-power station price (profit) measuring table" with the help of Excel math function, aiming at an amendment to the measuring tool and enhancing its scientific and applicability. Calculation shows that application of statistical methods greatly improves the analysis of probative force.At the same time, the establishment of "electric vehicles-for power station price (operational efficiency) measure tables" not only can analyze economic benefits of pricing strategies, also can subject to anti-reasonable price range in the premise of determining the economic objectives.The full paper makes the case studies as the main line, complementing by adequate macro-environment analysis, combining qualitative and quantitative analysis, and ultimately arrives at a reference tool and conclusions. This can provide a scientific reference for the overall electricity pricing strategy of the concentrated charge-for-service model of electric cars, and contribute to the formation of fair competition in the market and the future healthy development of the industry.