An Empirical Study On The Relationship Between Corporate Social Responsibility And Financial Performance In China 's Listed Commercial Banks

In recent years, with the development of economy and the implementation of the scientific development concept, the corporate social responsibility concept has deeply rooted in the hearts of the people and become the focus in society. As the financial enterprise, because of its special position and role of the market economy system, performing the social responsibility of commercial banks in China not only involving themselves, also relating to the healthy development of the whole society. Although commercial banks increasingly focused on developing a "corporate social responsibility", and achieved certain results, but effective combination of enterprise performance management and "corporate social responsibility" to fulfill promote corporate sustainability, has yet to be studied. Based on stakeholder theory, empirical studies of the relationship between corporate social responsibility listed commercial banks between corporate performance management, helping commercial banks to optimize strategic objectives in achieving business efficiency while fully fulfill their social responsibility to promote the commercial banks to achieve economic benefits and social benefits, and promote sustainable economic and social development.This paper is divided into five chapters:the first chapter introduces the background to the study, significance of the study, research content, framework and innovation.The second chapter is literature review, I summarize the relevant information both at home and abroad, and is proposed in this study for the development of the existing literature. In the third part, explaining the significance of the social responsibility of commercial banks and the definition, then deeply analysising of the contents of the social responsibility of commercial banks, basing on the the perspective of the stakeholder theory.Then,this paper selects11listed commercial banks of annual report, and the corporate social responsibility report as sample data from2010to2013, select variables and set research hypotheses and models, descripting statistical analysis, and accordingly the use of regression analysis to explore the relationship between China’s listed commercial banks between financial performance and social responsibility; The fifth chapter summarizes the research of above, the writer puts forward relevant proposal and points out the disadvantage of the paper.