A Study On The Relationship Between Corporate Social Responsibility And Enterprise Benefit

Corporate social responsibility concept originated in the1920of the20th century. After almost a century of development, the related theories is improving and developing step by step. As research continues, the relationship between corporate social responsibility and enterprise benefit gradually becomes the focus of research. Scholars home and abroad have done a lot of research, but due to differences in sample selection, and the evaluation of the concerns, until now the relationship between them has not yet formed a unified conclusion. In recent years, environmental pollution is a serious problem, employees’ rights are not guaranteed, and frequency of food safety problem, also exposed in the pursuit of economic benefits to the enterprise, while neglecting their social responsibilities should be. Many companies believe social responsibility would increase the cost of inputs, rather than assume the corresponding social responsibilities. Therefore, if we can prove profitable for corporate social responsibility, enterprises will have to fulfill their social responsibilities of intrinsic motivation.Kearney’s business model is introduced in this paper, through the analysis of business model, elements of intangible assets is essential to the survival and development of enterprises has become the core competitive power of enterprises to participate in market competition. Intangible assets can significantly improve the financial benefits. Through reviewing previous studies, I found that the majority of scholars were directly to study the relationship between corporate social responsibility and enterprise benefit, mediating factors likely to influence the relationship between them has not been considered. It might be the reason why the study of the relationship between them are not unified. Based on theories of social responsibility, intangible assets. I inductive that intangible assets play an intermediary role in the relationship between social responsibility and enterprise benefit. In the process of fulfilling social responsibilities, corporate reputation improves, brand image establish and financial benefits improved.