Research On The Reform And Development Of DH Tobacco Company

Today, the rapid growth of the integration of the world economy globalization trend is more intense. The modern commercial service industry and domestic market degree is gradually deepening. The market competition is changing. The different industry integration is accelerating. The industry specialization degree is more subtle. These make the complexity of demand behavior more obvious. The service economy beyond former two types of economy has become the promotion of social and economic development.In the context of the rapid development of the service economy, the Chinese tobacco industry also experienced many years of rapid growth. Both sales and profit, has been in an unprecedented high position, and the inflection point had appeared. After a new round of the reform trend in the ndustry, the need to explore possible tobacco commercial circulation reform will make the broad market platform of Business Companies in the long-term, and both market and brand competition is more intense. As the current municipal cigarette management main body, for inevitable trend of economic and social development, DH tobacco companies still need to seek a breakthrough, plan early, and consciously take the initiative to modern circulation enterprise transformation. It had to provide high value to the upstream and downstream customers of the cigarette circulation. It has to improve its value chain service ability, and enhance the ability to grasp of the cigarette supply chain.In order to adapt to the reform, and create competitive advantage and sustainable development, we have to discuss and resolve the problem of the DH tobacco companies of marketing service system transformation and development. As a circulation enterprise, we do not produce products, and do not directly facing the market to realize consumption. The only competition is service. This article taking service as the core, through the use of service economics and a series of theory of economic, marketing and management, through the research of service marketing and development trend of the the current Municipal Tobacco Business Companies, combined with the present situation of DH tobacco companies’ service, focus on customer demand, finally try to connect customer loyalty satisfaction and brand development through the value chain reshaping services. This is carrying on the preliminary discussion for DH tobacco companies to achieve from the single channel distributors to integrated channel service business transformation.