Qingdao Haier Financial Analysis And Research

With the development of market economy,internationnal economic cooperation is increasingly strengthened,multinational enterprises is increasing,more and more complex structure of the enterprise,the financial analysis in enterprise management plays an increasingly prominent role,it is more important.The correct understanding and analysis of financial statements information will help the enterprises management,comprehensive and accurate understanding of the past,present and future evaluation.Qingdao occupies the position play a decisive role Haier is a group of companies in the home appliance industry,the growth and development of it has always attracted a lot of attention.In this context,a comparative analysis and evaluation of the system through the Qindao Haier group’s financial statements from2011to2013,and strive to be a logical relationship of data Haier’ grasp,and to understand the effect of Haier finance related policy,and put forward solutions and suggestions for improvement,also hope to help for the other household electrical appliance enterprises.This paper is divided into six chapters,first introduced the research background and significance,literature review,the paper structure,the innovation of the article and the research methods;The second chapter introduces the financial analysis theory,methods and significance;The third chapter mainly introduce the current situation of the home appliance industry;The fourth chapter is this article key point,mainly Haier company’s three financial statements analysis,and analysis of financial ratios;The fifth chapter two large enterprises with Haier and in the same industry(Gree and Meidi),in the industry quality;finally,from the above analysis,the advantages and disadvantages of the Haier and put forward their own proposals.