Analysis Of The Research On Consumers Purchase Intention And Influencing Factors Of Internet Insurance

Internet development of information technology, all aspects of our life and production have had a certain impact, especially the impact on the economy in recent years has become increasingly prominent, China’s real economy has been a huge shock. At the same time, the insurance industry, it is difficult to avoid impact, development of the Internet but also to the insurance industry has brought a huge impact and change. Our network of insurance originated in 1997, construction of information network Internet insurance company, which is China’s first insurance company for the insurance market as well as internal management professional website. As of today, our network of insurance developed nearly 20 years of development have been expanding, growing customer base and network sales model also gradually recognized by people in the process of development of the network of insurance has made some achievements, but still there are some problems and challenges. Especially after 2005, "People’s Republic of China Electronic Signature Law" enacted, our network of the insurance industry in the face of new opportunities, while also facing greater challenges, worthy of our attention and further reflection.This article take the questionnaire way to consumers in Shenyang City as investigation object, Shenyang three consumer questionnaires, on-site investigation of the way the consumer willingness to buy insurance research network, obtain the required data, From the consumer’s point of view, the influence of consumers to buy their own insurance network factors, such as age, income, occupation, education and other factors, as well as objective factors affecting consumer purchase insurance network, such as insurance companies security, product diversity, low premiums and other factors. Shenyang find network problems in the development of insurance from the data analysis results. Deal with the problems, the author puts forward some suggestions, hoping to develop a network of insurance Shenyang make some contribution.This article consists of five parts:the first part is an introduction which describes the background and significance of the research, literature review, the main contents and methods of research, innovation and the insufficiency of the article at home and abroad; the second part describes the network-related insurance the advantages of the concept of network development status of insurance, and the insurance network and challenges; third part discusses Shenyang netizens purchase intention Insurance questionnaire analysis, including design and survey questionnaire statistics; fourth part factors Shenyang consumers to buy insurance network for analysis, this section was established Logistic model and the use of SPSS software for survey data were analyzed, the conclusion that the factors that influence consumers to buy insurance network; fifth part according to the analysis results, Shenyang Municipal development network of insurance made recommendations accordingly.