Strategy Of Development Of Commercial Banks’ Personal Finance

With the interest rate market is substantially complete, the commercial bank deposit and loan spreads mainly profit growth continue to be compressed, intermediary business has become a new profit growth point, especially where financial services and capital markets-related income on financial products intermediary business revenue growth contributed significantly. With the development of Internet technology, more and more Internet companies involved in the financial sector, with "Internet +" model of traditional commercial banking bu siness model into the internet, the internet banking was born.Compared with the traditional financial sector, financial products, the Internet is unique in that it takes full advantage of big data and cloud computing technology support, through the Internet, social media and other Internet tools as an intermediary, thereby making the Internet with a high-yield financial products, low threshold, trading flexibility and other advantages, more and more investors of all ages. In the short term, the financial impact of the Internet on the commercial banks is very limited, but in the long term, this impact will be comprehensive, but also for the future development of the wealth management business of commercial banks to provide a guide and opportunities.This will be the life-cycle theory, the time value of money, portfolio theory as the theoretical basis, with China at this stage in the form of personal finance and investment channels, from both the product and the benefits of personal financial and Internet Banking were analyzed by analysis China’s commercial banks personal finance business advantage in the Internet financial shocks, weaknesses, opportunities and challenges presented China’s commercial banks to optimize the development of personal financial services through the strengthening of business innovation, improve technical support, improve customer service, improve risk control measures.