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Study Of Operation In Property Management Company In The Era Of Internet Plus

Posted on:2017-03-27Degree:MasterType:Thesis
Country:ChinaCandidate:W F HuangFull Text:PDF
GTID:2279330488482996Subject:Business administration
Abstract/Summary:PDF Full Text Request
Today’s property management is an indispensable industry in the public sector. Traditional property management process is simple. And it is mainly responsible for daily equipments and announcement boards such as transportation, public security and landscaping. The contradiction between the property management companies and owners has produced for a long time, since confusion of responsibility and authority. Traditional property management mode is unable to meet the requirement of the owners, and it has entered a bottleneck period at present. It is an inevitable trend to improve and optimize the mode of traditional property management enterprise services by information network technology in the future development of property management services."Internet+" action plan is put forward by Premier Li Keqiang. He elaborated the "Internet+" action plan in his government work report. He stated "Internet+" related industries will get government support and policy inclination. In July in the same year, the State Council also issued "The State Council on promoting guidance for Internet+ plan guidance". It has been clear about that "Internet+property management" will be supported by a clear national policy, and each local government’s supporting policies are gradually making and promotion. Obviously, Internet+property management mode innovation and application has become today’s focus of competition in this context. In the era of Internet+and traditional industry innovation, this paper carried out with "Internet+" age property enterprise operation mode research, by means of literature research and case analysis to get the conclusions as follows:(1) The operation mode of the Color Life Services Group will be constructed different from traditional, it based on a new generation of technology such as the Internet, the Internet of things and cloud computing. It optimizes the service supply, reduce labor resources, provide better services to the customers with the aid of mechanization, specialization and information more and more. And it won more customers through the benign circulation and spread in the industry.(2) Using the mobile Internet to provide service for the community can solve many problems existing in the traditional way. And from the perspective of the owner, through mobile terminal APP can achieve within effectively meet about all community requirements. By combining property assistant and life consultant, blending base services in APP through technology, and founding "Color Space experience store" offline. Combined with the mobile terminal, the Color Space gradually guide owner to online self-service and solve the problem. Compared with the traditional form of property management services, "The Color Life" not only enhance the accuracy of the property management company cost control, but also completely change the traditional property management and service mode, provide more rapid and convenient service for the owners, win the owner’s high praise by more accurate and thoughtful service.(3) Perfect function, rich profit. Deduce property costs by cumulated marks, expand the service content, improve market share. The high-tech property management mode is easy to copy, strong adaptability, can quickly form scale effect. Outsourcing security and clean work to reduce labor costs and strengthening internal management to reduce the management cost. Establish a regional electric business platform, and gather all aspects of business resources. Connect our customers and merchants directly, and collect the merchant fees and commissions. Provide credit rating to commission, or provide small loans to charge interest. Besides the perfect function, "The Color Life" also set up its own property management institute to solve talent bottleneck problems.In short, the operation mode of the enterprise has a very distinctive features and has been a huge success now. It has occupied a larger market share and a higher level resident satisfaction. But its operation mode is facing problems such as rising labor costs, falling corporate profits and taxes overweight.
Keywords/Search Tags:Property Management, Internet+, Operating Mode, The Mobile Internet
PDF Full Text Request
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