Study On The Competitiveness Of China’s Listed Joint-Stock Banks

In recent years, the pace of reform of the banking sector continues to accelerate. Faced with digestion period for early incentive policy, the adjustment of economic structure and the shift of growth rate, China’s economy entered into a slowdown phase. China’s banks will face the living environment of long-term new normal. With the marketization of interest rate and the deepening of financial disintermediation, the traditional profit model of banking sector which mainly relies on the cost of carry is impacted, opening a new round of opportunities and challenges. In the complex and changing environment, whether commercial banks can actively adjust business strategy, transfer business model and management model or not will determine the future development of commercial banks.The competitiveness of commercial banks is always a matter of concern for researchers. Faced with the increasingly tough business environment, the research of the competitiveness of commercial banks is becoming more and more significant. Compared to large state-owned commercial banks, joint-stock commercial banks are generally good at adjusting themselves to the market changes faster and better, due to their flexibility. Therefore, in the background of market-oriented reform of interest rate, the research of the competitiveness of joint-stock banks is very necessary. As the competition between the joint-stock banks is strengthened continuously in our country, this paper is expected to give a clear and comprehensive analysis for internal and external competitive environment of the joint-stock banks in the new environment where the reform of banking sector is deepened.This paper reviews the existing research results of the competitiveness of commercial banks and describes the related theories of the competitiveness and competitiveness of enterprises firstly. Then the paper combines the characteristics of listed joint-stock banks and defines the concept of competitiveness of them. After that, following the rules of comprehensiveness, operability, science and structural hierarchy, the competence evaluation index is constructed on the basis of the analysis of competitive environment of listed joint-stock banks. In empirical study part, factor analysis and regression analysis are used for the comparison of the corecompetitiveness of the banks. The result shows that the competitiveness of listed joint-stock banks is influenced by size and security element, business operating element, potential competitive ability and profitable ability. Finally, according to the analysisresult, this paper puts forward the specific reform suggestions from the perspectives of the macro level, thegeneral level of joint-stock commercial banks and the individual level of listed joint-stock banks.