The Agricultural Information Dissemination Study On The Medium Of Televison

From the reform and opening up, the Chinese government has never stopped the attention to rural issues. Since 2004, the CPC Central Committee ten consecutive years, the first document arerural issues as the theme. Information technology is becoming increasingly popular in our country today, the agricultural information is the core of information peasant, and in many of the media, the television media has become a unique advantage in rural areas the most extensive coverage of the media. Television media spread information based on agriculture, to promote agricultural development and ensure national food security, increase farmers’ income, reduce regional disparities, thereby enhancing the international competitiveness of agricultural products in China. Nowadays, information is a resource, agricultural information is no exception, it can enhance the cultural conservation domestic farmers, improve their skills, thereby stabilizing the national economy the foundation of agriculture. With the development of science and technology, the yearly increase in demand for international food research dissemination of agricultural information in the new media sight, not only help stabilize people’s lives, but also to promote the healthy development of the rural economy of our country under the new situation how to better handle "three rural" issue has important significance.This paper selected for the study based on agricultural information dissemination television media content organization, to "channel on the ridge" for example, combing the evolution of television media forms of dissemination of agricultural information, analyzes television media content, and to explore agriculture, rural areas and farmers demand for affairs television channel of the television program recommendations.