Analysis On Differentiation Strategy Of Mongolian Medicine Research Institute

Mongolian Medicine Research Institute of Fuxin Mongolia county was founded in1981, after several ups and downs, has become the only national hospital in Liaoning province with scientific research, medical treatment, teaching, pharmaceutical, rehabilitation. Especially its differential development way in recent years, and its constantly expanding scale, the income has reached more than4000yuan in2011, increased its reputation in the province and even the national wide. But with the changing social situation, the medical market competition, how to uphold and improve the differential development strategy in Mongolian Medicine Research Institute is continue to be solved.The article described and analyzed the development and the competition environment of Mongolian Medicine Research Institute of Fuxin Mongolia county and summarized the key factor of the Mongolian Medicine Research Institute in recent years in Fu Mongolia which is based on the strategy of difference,the characteristics of Mongolian medicine and the significantly clinical treatment means to improve the special treatment of the diseases, to achieve competitive advantages in the segmentated medical market. In this paper, the author on the choice of analyzing the development strategy by the method of SWOT and questionnaire survey, so we can make a conclusion that the development strategy of differentiation is very important to Mongolian Medicine Research Institute during the fierce competition in the medical market environment and it can make it to an invincible position too.Based on the differential development strategy, the author puts forward some suggestions for improvement from three aspects. One is to use the differential strategy to strengthen differentiated products and services market, to improve the product quality and service from different angles and guarantee the absolute superiority in the segmentation of medical market; Second is to strengthen internal management and introduce the concept of difference to other management activities, to further the characteristics of specific Department; The third is to use modern enterprise management methods to ensure the implementation of differentiation strategy. The articel put forward the improvement suggestions in many aspects as enterprise culture construction, product development, perfect information system, strengthen publicity and continue to use the advantage of the nation and so on. These suggestions can maintain their own innovation competition ability, provides a useful way to achieve long-term sustainable development of Fuxin Mongolian Medicine Research Institute by using differential strategy.