The Influencing Factors Of Knowledge Transfer Satisfaction By Online Medical Service Platform

The medical services based on Internet Technologies, paying more attention on patients and optimizing medical resources allocation, are gaining acceptance gradually. Effective medical knowledge transfer has positive effect on patients’ self-therapy and contributes to the relief of medical resources strain.The medical knowledge services platform based on Internet Technologies open a new path for people to search for disease information, facilitate Doctor-Patient interaction and so on. Thus it enriches people’s medical knowledge, and helps people monitor, control, improve their health. This dissertation discusses which factors influence network medical knowledge transfer, and the solution to improve the network medical services provided by domestic medical institutions.At the first stage of empirical research, a small-scale pre-investigation is carried out to adjust the theory model and questionnaire. At the second stage of research, the first hand data is collected by a survey and the result of questionnaire investigation is analyzed with SPSS20.0.According to the result of investigation and data analysis, several research conclusions are drawn and hypotheses are adjusted. Here are the main conclusions:in comparison with patients’ demand, knowledge servers play a more important role on medical knowledge transfer. Knowledge factor is beneficial to patients’ satisfaction of knowledge, while it has no significant effect on patients’ satisfaction of platform. Situational factors of platforms can well explain the knowledge transfer effect. And patients from mobile terminals have higher satisfaction than those from desktop PCs.At last, the dissertation points out the limitation of this research and the future research direction.